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MAICSA Annual Conference 2012 - Moving Forward: Changing Perspectives
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Dr. Tony Cheng, our Managing Director of BMI Appraisals was honored to be invited to attend the “MAICSA Annual Conference 2012 - Moving Forward: Changing Perspectives” held in Kuala Lumpur, Malaysia on 9-10 July 2012 and Mr. Kenneth Ma, our Director of BMI Appraisals Sdn Bhd was invited to speak on a topic named “Brand Valuation”. There were more than 400 delegates from publicly listed company directors, company secretaries, senior management, business practitioners, consultants, advisors and business professionals attending the conference, the conference featured the latest regulatory updates and development in governance.
Mr. Ma first introduced the overview of the intangible assets and the value created by a brand. Supplemented with case studies for different valuation purpose, he explained in depth the valuation approaches and methodologies on the brand. We had received numerous positive feedbacks from the audiences and created a platform for future communication.
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